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The BWR rarity adds a chase element thats genuinely exclusive

Think the infamous Black Lotus

Rare and expensive cards are often the plaything of ultra-rich collectors - Post Malone has purchased at least two other Black Lotus cards in the past, and YouTuber Logan Paul claims to own several million-dollar Pokmon Trading Card Game cards, including a holographic Charizard worn around his neck during a boxing match

This is very different from, lets say, custom alter cards, as the art on those is the property of the people who make them, and also, you know you arent buying a real card. Play it safe if you print the back of an MTG card and put a custom-altered version on the front, and restrict its use to kitchen table rules

And this with multiple sets released every year