Drawing a card while Jafar is exerted gains lore, which works out perfectly with how safe it is to exert him
When Ursula, Power Hungry is played, every opponent loses one lore, before you draw a card for each lore lost
Infernal Contract cost one land and one card (pitching to the Bloom) to draw four more cards
If a player can't gain life, that player can't exchange life totals with a player with a higher life total
Magic has had some interesting, even great crossovers throughout the last several years with Dungeons and Dragons, Kaiju, Transformers, The Walking Dead, and other external universe characters making appearances, but this Lord of the Rings set has to be, by far, the most sought after, talked about, and sky-high expectations for release that Wizards of the Coast had seen in a long time