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Most African American and multiracial women have worn some type of braids
Consumers are most inclined to experiment with new hair tools/accessories (62%) and cosmetics (63%)
priorities
how are they performing
or returning to relaxers (6% in 2024)
Black Beauty Pacesetters: A Comprehensive Study of New Product Innovation in Multicultural Hair Care [2023 Update] Natural Most African American and multiracialCategory Pacesetters What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps? Experimenting with Products Just under half of consumers love to experiment with new hair and beauty products. Consumers are more inclined to experiment with new cosmetics and hair accessories, but more likely to stick with their trusted haircare and facial skincare products. Browsing online, in store, and
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