An alliterative spell or creature can have other words in its name, capitalized or not, as long as it has two or more capitalized words that begin with the same letter
Despite his heavy use as a Commander, his reduced usage outside of the Command Zone drops him to the 3rd spot on my countdown, but, again, I see all here of these as worthy of the top spot

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You can then cast any of those spells for free, turning your one card into three
And people love to play trading-card games (TCGs) such as Magic: The Gathering, which has been around 30 years and can be played in life or online